Experience transformation

The client wanted a trio of images that illustrated career transformation.

I was commissioned to create a trio of conceptual images for a print ad campaign for Coquitlam Continued Education. CCE provides educational programs for adults looking to upgrade their academic credentials and wanted imagery that illustrated the potential for career transformation made possible for adult students attending their programs. The print campaign ran on buses and at skytrain stations throughout the Vancouver Tri-City area in the fall of 2022.

Vehicle decals at a print shop.

Notes and a very rough drawing from the brainstorming session at the outset of the project.

Photography: Peter Holst.

Retouching: Peter Holst.

Art Direction: Mike Catheral/Immersion Creative.

Makeup artist: Keely Mahon.

Stylist: Emily Grey.

Producer: Hope Morris.

Assistant: Jeremy Catherall.